Nielsen Marketing Cloud webinar: online machine learning & predictive personalization

Tuesday, September 20, 2016
11:00 am PT | 2:00 pm ET

Learn how Nielsen Marketing Cloud leverages online machine learning and predictive personalization to drive its success

Advertising starts with knowing individual user profiles, but successful advertising requires knowing audiences. Nielsen Marketing Cloud has long been a pioneer in bringing actionable algorithms and data to bear on the world of online experiences and advertising.

A key component of Nielsen Marketing Cloud’s technical architecture is the Aerospike NoSQL database. Initially, it was used to store user profiles and campaign data; now, it also includes machine learning models, which allow adaptive audience intelligence.

Attend this live webinar and hear from Kevin Lyons, Senior Vice President of Data Science and Digital Technology, and Brent Keator, Vice President of Infrastructure – both from Nielsen Marketing Cloud – as well as Brian Bulkowski, CTO and Co-Founder at Aerospike, as they describe the front-edge architecture and technical choices that have led to Nielsen Marketing Cloud’s success. Topics will include:

• The online machine learning stack
• Predictive personalization
• Technical lessons that can be applied to digital transformation projects across many industries

Meet the speakers:

Kevin Lyons Senior VP Data Science, Digital Technology   Nielsen Marketing	Brent Keator  VP, Infrastructure  Nielsen Marketing Cloud	Brian Bulkowski          CTO and Co-Founder          Aerospike